Read How We Made a Digital Presence for a Strong Offline Brand

About the Brand

Rachana Bio Chemicals is a 35-year-old trading company based in Ahmedabad, specialising in high-quality food ingredients and solutions. Known for their impeccable customer service, they cater to a diverse clientele including bakeries, confectioneries, restaurants, and hotels. Their portfolio includes a wide range of products like speciality fats, oils, cake premixes, chocolates, and more. As distributors and agents for globally renowned companies, they have built a reputation for quality products and reliability over decades.

Problem/ Objective

Despite a successful track record and a robust offline presence, Rachana Bio Chemicals lacked a digital footprint. This absence hindered their brand awareness and restricted their reach to potential new customer segments, particularly in the digital era where online presence is must.

Creative Idea

To address this problem, we planned an in-detailed digital marketing strategy to establish a strong online presence and engage their target audience.

Content Marketing: Developed informative and engaging content specific to the needs of their customers, emphasizing their expertise and product quality.
Social Media Engagement: Built active social media profiles to get customer interaction and promote their products on platforms like Instagram and Facebook to showcase their offerings.
Digital Advertising: Launched targeted online ad campaigns to boost brand awareness | Reach new audience | Lead Generation
Website Creation: Designed a visually appealing, SEO-optimized website to enhance their digital presence and provide a seamless user experience.
Google My Business: Set up and optimized their Google My Business profile to improve local search visibility and allow new customers to check reviews and find contact information easily.

We adopted a holistic marketing approach across all channels to ensure consistency and maximum impact.

Results Achieved

Digital Presence Established: Successfully created a strong online presence, with an engaging website and active social media profiles.
Lead Generation Increased: Through strategic organic and paid promotions, Rachana Bio Chemicals saw a significant increase of more than 15% in qualified leads of Digital Marketing – month-on-month basis!!
Product Recognition Boosted: Enhanced brand awareness through digital channels improved product recognition among target audiences in Gujarat and beyond.

By bridging the gap between their established offline success and the digital landscape, we helped Rachana Bio Chemicals expand their reach and continue their legacy of quality and service in the digital age. Ready to transform your brand’s digital presence? Connect with us today to achieve amazing results like Rachana Bio Chemicals. Let’s grow your business together!