Instagram keeps changing how things work, and the Instagram Algorithm 2024 introduces new ways to get noticed and the challenges for users. However, Instagram’s algorithm is a closely guarded secret, with benefits and drawbacks. It’s good because it keeps things fair and stops people from tricking it down, but it’s bad because many brands and creators with great content don’t get noticed. This blog will share the best tips and tricks you can use to succeed on Instagram.
How Does This Algorithm Work?
- User Interaction
- Shares > Saves
- Community Engagement
- Quality / Quantity for Hashtags
- Right Time, Right Consistency for Maximum Reach
- Original Content with Trending Audio
- Story Engagement
- 15 mins Before & After posting are Crucial
User Interaction
Engaging with your followers through likes, comments, and direct messages boosts your visibility on Instagram. Active interaction signals to the algorithm that your content is valuable.
- Example: Reply to a follower’s comment within an hour to show that you value their input.
- Example: Thank someone in your DMs for mentioning your product, fostering a stronger connection.
Shares > Saves
While both shares and saves are important, shares have a greater impact on reaching a broader audience. Encouraging your audience to share your content can boost its visibility. Use CTA ( Call to Action ) that asks followers to share followers with someone they love / friends/office colleagues
- Example: Create compelling infographics your audience would want to share on their stories.
- Example: Encourage followers to share a post that features a giveaway for increased reach.
Community Engagement
This is the most important. How do your Followers & Viewers Interact & engage with your Post / Reel? Do they just like it / Comment something nice / Do they save it for future reference? Ensure that your post contains sufficient content and visually appealing aesthetics.
- Example: Interact with your followers’ posts by commenting to convey appreciation and increase engagement.
- Example: Share user-generated content related to your brand to strengthen relationships.
Quality / Quantity for Hashtags
Using the correct hashtags can greatly extend the reach of your post, but it is important to maintain a balance. Focus on quality by choosing relevant, popular hashtags instead of overloading your posts.
- Example: Use specific hashtags like #Makeupartistbasedinahmedabad if you’re based in Ahmedabad & serving the Community as a Makeup Artist
- Example: If your account is below 10K try using hashtags that are micro / nano. Using hashtags with a reach of millions won’t rank your post/reel.
Right Time, Right Consistency for Maximum Reach
Posting at optimal times when your audience is most active ensures higher engagement rates. Consistency in posting also helps maintain your presence in followers’ feeds.
- Example: If your audience is most active at 6 PM, make sure to post at 5.45 PM
Original Content with Trending Audio
Original content combined with trending audio can greatly enhance your posts’ appeal and discoverability. Using popular audio tracks can make your content more engaging and relatable.
- Example: If there’s a trending song on Instagram Reels, create a fun video that fits well with that audio.
- Example: If there are certain trends of dance steps with that Audio, try creating it. It will help users engage more. ( This is more important for Personal Branding )
Story Engagement
Instagram Stories offer a dynamic way to connect with your audience and drive engagement. Use interactive features such as polls, questions, and quizzes to increase participation.
- Example: Run a poll asking for feedback on a new product to engage your audience.
- Example: Use the question sticker to do a Q&A session, relating direct interaction with your followers.
15 Minutes Before & After Posting are Crucial
The first 15 minutes before and after posting are critical for engagement. Interact with your audience and engage with other posts to increase your visibility.
- Example: Before you post, ensure to interact with and comment on posts from profiles that share similarities with yours.
Example: Reply quickly to comments on your recent post to increase initial interaction and exposure.
Conclusion
Navigating Instagram’s algorithm can be a daunting task, requiring time, strategy, and consistent effort. While these tips can significantly enhance your brand’s visibility and engagement, managing all these aspects effectively can be overwhelming. Instead of handling this hassle yourself, consider partnering with a professional marketing agency. It can take over these responsibilities, using their expertise to maximize your brand’s impact on Instagram, allowing you to focus on what you do best – running your business.
